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Role Summary

The Digital Marketing Lead is a high-level strategic position responsible for overseeing digital marketing operations, client relationships, and team performance, with a primary focus on driving real ROI. This role combines high-level strategic planning with hands-on management, ensuring that all digital initiatives align with business growth goals and tangible performance outcomes. The Lead is responsible for driving campaign performance while supervising the digital marketing team, including the Digital Marketing Assistant, the Website Coordinator, and external/internal Graphic Designers and Video Production.

Core Duties & Responsibilities

Mandate: All creative and tactical efforts must be directly tied to tangible business goals, prioritizing bottom-line growth and measurable results beyond vanity metrics.

Strategy & High-Level Planning

• Strategic Development: Develop and execute comprehensive digital strategies for B2B and B2C clients, including platform-specific advertising initiatives (e.g., Meta, TikTok LinkedIn, and YouTube).
• Workflow Optimization: Lead core workflow processes, including identifying operational improvements, researching new management tools, and refining departmental procedures.
• Campaign Lifecycle Management: Oversee the end-to-end production of campaigns, ensuring work is delivered accurately, within budget, and on schedule.

Team Leadership & Supervision

• Personnel Management: Supervise the Digital Marketing Assistant and Website Coordinator, providing guidance, setting priorities, and ensuring tasks are executed according to the approved strategy.
• Creative Collaboration: Manage relationships with Graphic Designers and Video Production, providing clear creative direction, feedback, and briefs to ensure all visual assets align with brand identity and project goals.
• Performance Oversight: Monitor the progress of team members to ensure all deliverables meet quality standards and project deadlines.

Reporting, Analytics & Collaboration (Oversight)

• Reporting Excellence: Take full responsibility for presenting all client reports. Work directly with team members to ensure the accurate compilation of weekly/monthly reports that focus on performance outcomes, conversion rates, and ROI, moving beyond simple engagement or audience growth metrics.
• Data Analysis: Perform deep-dive analysis of performance data across all digital marketing sources to identify trends, extract actionable insights, and pivot strategies based on their bottom-line impact to maximize ROI.
• Engagement Integration: Ensure that engagement data and community interaction insights are integrated into the broader marketing strategy to improve client satisfaction and audience connection.

Operational Execution

• Content & Platform Management: Approve the master content calendar. Oversee team members execution of content scheduling and platform management to ensure consistency across Meta, TikTok, LinkedIn and YouTube.
• Quality Control: Review video post-production, captions, and branding elements for high-quality presentation.
  Team Support: Provide cross-functional support to the digital marketing team as required to maintain project momentum and resolve operational bottlenecks.
• Creative Execution: Directly create and maintain a strong online presence for clients by developing original, engaging text, image, and video content. Implement social media strategies through active content creation to drive audience curiosity and buzz, as required.

Key Qualifications

• Experience: Proven professional experience in digital marketing, brand consulting, or related fields, with a strong background in team leadership and project management.
• Technical Proficiency: Advanced knowledge of the digital landscape, including social media platforms, analytics tools, and creative/project management software (e.g., CapCut, Canva, reporting tools).
• Strategic Thinking: Ability to translate business goals into actionable marketing strategies and high-quality creative output.
• Soft Skills: Excellent verbal and written communication skills with the ability to lead high-level client presentations, mentor team members, and maintain a collaborative mindset for working with diverse creative and administrative teams.
• Education: BSc degree in Marketing, Advertising, New Media, or a relevant field.
• Creative Content Production: Hands-on experience in creative execution with the proven ability to deliver high-quality text, image, and video content that drives engagement.
• B2B Strategy: Proven experience with high-quality business-to-business (B2B) execution and digital strategy development.

How to Apply
We are eager to review applications from candidates who thrive on challenges and possess a proven ability to develop successful marketing strategies.

To apply for the position, please complete the application form "Apply Now"